WhatsApp includes group messaging, delivery reports, photo and video messages, all for nothing and extremely quickly. Whatsapp can also be used on tablets running Android or the iPad which can't recieve SMS messages.
The catch is that you need a data connection, something that you may struggle with in some areas. Another catch is that after spending the one off download cost (for the iOS devices the UK price is 59p, US ¢99) you may only have a few contacts to use the service with. WhatsApp uses the mobile numbers of your contacts, which is a great time saver. And auto-adds new users to your 'favourites' tab.
In the next release of iOS, iOS 5, Apple will be including a new App called iMessage. It appears to be largely based on these instant messaging stlye apps, but with the restriction that it will only allow communication between Apple mobile devices running iOS 5. It may be too late by Autumn to get users onboard for iMessage, particularly with WhatsApp gaining users all the time and Facebook's latest 'Message Centre'. Facebook Messages cater's for group conversation over your data contract. Facebook's advantage is not only that it is crossplatform on smartphones like WhatsApp is, but accessible from any desktop or laptop PC as well, allowing the most flexible form of digital contact. Laptop to smartphone - desktop to desktop - smartphone to multiple devices. The icing on the cake for Facebook is that they have over 500 million active users.
For more information on WhatsApp, check out www.whatsapp.com, for iMessage try http://www.apple.com/ios/ios5/features.html and everyone knows where Facebook.com is!
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