From today Starbucks are offering a $1 plastic reusable cup in all of their US and Canadian stores. This cup will pay for it self in 10 visits to Starbucks as coffee bought with your reusable cup is 10 cents cheaper. Starbucks already offers this price reduction when customers bring in their Starbucks tumblers (and in the UK too), however it is hoped that the cheaper reusable cup will encourage more customers to change their habits and reuse their cup.
Starbucks will wash out the reused cups with boiling water free of charge before filling it with your chosen beverage. It is encouraging that large corporations are increasingly trying to change the culture of throwing away paper cups.
Showing posts with label Starbucks. Show all posts
Showing posts with label Starbucks. Show all posts
Friday, 4 January 2013
Sunday, 29 January 2012
New Starbucks Logo
A companies logo is critical to it's public image. Some brand's are so successful that their symbol, even without the company name, is instantly recognisable. Apple and Nike are two examples. Starbucks have enjoyed similar advertising success by branding their coffee cups, stores etc. with the familar green coloured logo of a two tailed siren and the text Starbucks Coffee. Now a new logo for Starbucks brings a new business model which see's Starbucks moving into areas other than coffee.
Their takeaway cups are now branding with the new logo, the familiar two tailed siren, and the familiar green colour, but no text.
Their takeaway cups are now branding with the new logo, the familiar two tailed siren, and the familiar green colour, but no text.
Thursday, 5 January 2012
My Starbucks Rewards
Starbucks have been running a card loyalty and benefit scheme called "Starbucks Card Reward" for some time. From tomorrow their new scheme "My Starbucks Rewards" replaces it. The same physical card can be used and the existing feature of topping up the card to make coffee purchases will remain. The differences are all in the benefits/rewards.
Previously you received benefits for using your card:
Previously you received benefits for using your card:
- "Free Extra Shot for your drink
- Free Soy and Whipped Cream for your drink
- Free Syrup for your drink
- Free Tall drink when you buy a bag of whole bean coffee (250g)
- Free Tall drink with a VIA® 12-pack 50p off Fresh Filter Coffee"
The new My Starbucks Rewards scheme features two levels of benefit.
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