mflow: A music reflowlution?

A new music service is coming in April, but where are we coming from? The internet has changed the way we consume media, particularly music, beyond expectations. The main evidence for this is your local high street, I bet it's not bursting with Record shops any more as iTunes is the world's largest record shop. The tie in with the iPod and now the iPhone has lead to massive change in the way we get new music.

But what about artists trying to break into the industry? That's were social networking comes in. Myspace has proven massively popular with new and existing artists. The rise of social networking (as recently reported on webwarp.co.uk) has lead to a new generation of web users who see the internet not as a library (like iTunes) but as a way of connecting with like minded people: mflow.

mflow is a new way of discovering music. It works like a cross between the library format of iTunes and the social networking format of Twitter. So you have a large number of songs available to purchase in high quality with no DRM (digital rights management) and a social network where any user can follow the 'flow' of any other user. The advantage is that if you discover a great song you can add it to your flow, sharing your opinion with your followers. They can then listen to a full length preview (something you cannot do just by searching for a track) and if they decide to buy the track you receive 20% of the money in mflow credit, to help you buy your next musical discovery.

mflow is not available until 15/04/2010 unless you have a preview invitation which you can request from www.mflow.com.